design &
retail experience

Blue Factory is an architecture & design agency, specialized in high-end retail experience.
Based in Paris since 2011.
We love to spread our french art of living and spice up international projects.


Architecture & design

Brand image codes in-store
Retail program
Consumer path
Furniture design
Signage, branding materials & lighting

Retail experience

Experience journey strategy
Discovery scenario and tools
Digital experience
Service & personalization

Merchandising tools

Visual merchandising
Permanent & launch merchandising
Product glorification
Discovery rituals
Product organization and planograms

Technical development & guideline

Technical drawings
Vendor’s drawings approval
Prototype, fabrication & installation follow up
Architectural and event guidelines

& references

And so on

Bulgari, Clinique, Bare Minerals, Marc Jacobs, Calvin Klein, Balenciaga, Roberto Cavalli, Sisley, Drunk Elephant, Armani, Viktor & Rolf, Tiffany & Co, Narciso Rodriguez, Gemmyo, Fauchon, Ralph Lauren, Ararat, Alexander McQueen, Biotherm, Gucci

Let’s create iconic places.
Blue Factory gives you the « y » (and how) you need to turn your store into a story!
We believe retail is the cornerstone to build loved brands. We turn both
permanent and ephemeral spaces into an outstanding, unique, engaging and scalable experience.


Human & crafts oriented

Blue Factory is a team of experts: architects, interior and graphic designers, scenographers and technical experts who work together. This exceptional combination of savoir-faire and personalities is our key to lead projects from start to finish with passion.

Inovation & emotion

To date, we enjoyed 11 years of retail challenges and unforgettable experiences produced by our dedicated talents. They are combining their intelligence to imagine the future of retail with you. We maintain a constant and collective work to design immersive and desirable concepts connected to 5 senses.

Creativity & high-end sensibility

Luxury stores are made for filling people with wonder, and exploring unexpected features. Our mission is to turn each retail format into a singular and consistent experience, by mixing tradition and modernity. We care about details and uniqueness to reach design excellence with a worldwide resonance.

Ready to level up your in-store brand identity ?

Meet our storytelling craftspeople !

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