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Laura Mercier – Sephoria Dubai

For Sephoria Dubai, Laura Mercier unveiled an immersive experience centered around its iconic 24HR Setting Spray, the hero of the journey. Conceived and brought to life by Blue Factory, the experience was designed as a fully immersive beauty pathway blending expert artistry, interactive gaming, and engaging selfie moments that celebrate flawless skin from every angle.

Nov. 2025
CREATIVE DIRECTION
BRAND EXPERIENCE
EVENTING
TECHNICAL STUDIES
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