111Skin corner in Harrods

Blue Factory is lucky to have shaped 111SKIN’s visual identity, from a blank page to reality, starting with this pilot counter at Harrods’ White Hall in London.

Inspired by surgical precision, we developed a visual language where skin science meets refined elegance.

Blue Factory’s vision extended beyond brand identity to include the design of unique retail codes to bring 111SKIN’s story to life in every space.

Metals, polished textures, and sharp, stylized forms reflect the brand’s scientific DNA, conveying innovation and skincare expertise.

These new codes have become so integral to 111SKIN’s DNA that they now permeate the brand’s communication, strengthening its position in the luxury skincare market.

Credit photos @ 111 Skin