Babor
A New Way to Experience the Art of Skincare.
We’re proud to unveil the new Babor retail concept — a bold expression of the brand’s premium skincare expertise.
Blending sleek lines with soft curves, the design introduces a new signature color: a soft rosé evoking skin, care, and naturality, paired with metallic finishes that highlight Babor’s scientific roots.
While creating the new Babor concept, our objective was to enhance the consumer’s journey and make the brand treatment expertise at the heart of the retail expression.
This capsule is much more than just a treatment space, it conveys to the brand an emblematic and iconic asset, highlighting Babor’s expertise in skincare and elevate consumer’s experience. Positioned as an intermediate and complementary step in the journey — after the diagnosis table and before the treatment room — it bridges the gap between discovery and deep care.
By designing a totemic element, visible from afar, it asserts a strong brand presence, while remaining functional and fully aligned with the institute’s savoir-faire, even with retail environments that aren’t naturally suited to such rituals.
From retail design to spa institute’s toolbox, it was a pleasure to support Babor throughout this transformation.
Blending sleek lines with soft curves, the design introduces a new signature color: a soft rosé evoking skin, care, and naturality, paired with metallic finishes that highlight Babor’s scientific roots.
While creating the new Babor concept, our objective was to enhance the consumer’s journey and make the brand treatment expertise at the heart of the retail expression.
This capsule is much more than just a treatment space, it conveys to the brand an emblematic and iconic asset, highlighting Babor’s expertise in skincare and elevate consumer’s experience. Positioned as an intermediate and complementary step in the journey — after the diagnosis table and before the treatment room — it bridges the gap between discovery and deep care.
By designing a totemic element, visible from afar, it asserts a strong brand presence, while remaining functional and fully aligned with the institute’s savoir-faire, even with retail environments that aren’t naturally suited to such rituals.
From retail design to spa institute’s toolbox, it was a pleasure to support Babor throughout this transformation.
CONCEPT DESIGN
PERMANENT STORE DESIGN
TECHNICAL DEVELOPMENT
ARCHITECTURAL GUIDELINES
PRODUCTION FOLLOW UP
PERMANENT STORE DESIGN
TECHNICAL DEVELOPMENT
ARCHITECTURAL GUIDELINES
PRODUCTION FOLLOW UP
